Ipsy is one of the world’s largest beauty-box subscription services, launched in 2011 by YouTube influencer Michelle Phan. The company reshaped the cosmetics landscape by offering monthly deliveries of personalized selections in both sample and full-size formats. Ipsy appeals to anyone who loves makeup and enjoys discovering new brands and products without committing to full-size items, while also receiving recommendations tailored to their beauty profile.
An Ipsy promo code or coupon lets you save on your first subscription or unlock extra perks, making your introduction to beauty boxes even more enjoyable. The company regularly runs exclusive subscriber-only sales, has a loyalty program, and gives members access to steep discounts on full-size products.
How to save at Ipsy
- The main way to save with Ipsy is built into the beauty-box model itself. For a modest monthly fee (starting at $14), you receive a selection of products worth four to five times the subscription price—a built-in discount that makes trying new cosmetics from hundreds of brands highly cost-effective.
- Choose an annual plan instead of paying month to month. Paying a full year upfront gives you one month free—roughly an 8–10% discount—and you can often combine this with coupons or promo codes to save even more.
- Take advantage of subscriber-only sales: Ipsy Shop, Mega Drop Shop, and Flash Sales. Several times a month, Ipsy offers exclusive deals where you can grab full-size selections and curated sets at up to 80% off retail. These events are perfect moments to use coupons, promo codes, and discounts, securing items you loved from your beauty bags at the lowest possible price.
- Earn loyalty points. You collect points by reviewing products from your bag, inviting friends, and participating in activities. Points can be redeemed for extra items in the Points Shop, effectively creating a personal discount—or sometimes unlocking special coupons.
- Use the Refer a Friend program. Each friend who subscribes earns you bonus points, while your friend receives a special offer on their first bag—sometimes combined with new-subscriber coupons or promo codes.
- Fill out your Beauty Quiz carefully. The more precisely you describe your preferences—skin type, hair color, favorite brands, dislikes—the more likely you are to receive items that truly fit your needs, helping you avoid spending money replacing products you won’t use.
- Purchase Add-Ons. Each month, you can add up to 10 extra items—sample or full-size—at very low prices (starting at $3.50). Many of these deals are cheaper than sales, and occasionally, coupons or promo codes apply to Add-Ons for additional discounts.
Adventures of a Couponista helps makeup and skincare enthusiasts save with Ipsy. Our team continuously monitors all active coupons, promo codes, and special offers for new subscribers, as well as Mega Drop Shop sale dates.
We verify every coupon, check the terms, and share only the best current deals. We also track the loyalty program and highlight the most effective ways to earn and redeem points, ensuring every subscriber gets the maximum discount.
How to apply an Ipsy promo code
You’ll always find up-to-date Ipsy promo codes or coupons at adventuresofacouponista.com. To activate a promo code:
- Go to the official site at ipsy.com.
- Click Get Started to begin registration.
- Complete the Quiz.
- On the subscription and checkout page, look for the Promo Code or Gift Code field.
- Enter the coupon copied from our site.
- Click Apply.
- Make sure the discount or bonus (such as a free gift) appears on your first order.
- Finalize your subscription.
Important: most Ipsy coupons and promo codes are intended for new subscribers.
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Current offers
Ipsy runs a steady lineup of attractive promotions.
- New Subscriber Offers — newcomers often receive a discount on their first bag or a free full-size surprise.
- Subscriber-Exclusive Sales — Ipsy Shop, Mega Drop Shop, and Flash Sales with up to 80% off full-size items, open only to active subscribers.
- Points Shop — redeem your points for free samples and full-size products.
- Add-Ons — add up to 10 products to your monthly bag at special prices starting at $3.50.
- Annual Plan Discount — pay for a year and get one month free.
All current Ipsy deals are updated regularly on Adventures of a Couponista.
Key advantages and features
Personalization is Ipsy’s biggest strength. Its smart algorithm uses your Beauty Quiz, reviews, and choices to curate selections that are far more likely to suit you, making discovery more targeted and enjoyable.
Exceptional value. For a small monthly fee, you receive products worth several times more. It’s an easy way to build a substantial cosmetics collection and explore hundreds of brands without overspending.
Choice. Unlike many beauty boxes, Ipsy lets you choose some of what you receive, which greatly improves the experience.
Access to exclusive sales. Being able to buy luxury and indie beauty at up to 80% off is one of the subscription’s most notable benefits.
Products and services
Ipsy offers several subscription tiers plus member-only shop access.
- Glam Bag: a monthly makeup bag with 5 deluxe samples, perfect if you’re just starting out.
- BoxyCharm by Ipsy: a monthly box with 5 full-size surprises—ideal to expand your collection.
- Icon Box: a quarterly, celebrity-curated box featuring 8 full-size items from top-tier brands.
- Ipsy Shop, Mega Drop Shop, Flash Sales: subscriber stores with massive discounts on thousands of items.
- Product categories include skincare, makeup, haircare, brushes and tools, and body care.
Ipsy is an excellent way to explore new brands, discover fresh favorites, and try things you might not usually pick up—all with minimal spending. Personalized curation and the ability to choose some of your items make each bag a useful and exciting surprise. The outstanding value and exclusive sales make Ipsy a smart choice for anyone exploring new makeup and skincare. Using promo codes from Adventures of a Couponista and taking advantage of subscription perks helps you get the most out of the experience. Anyone who loves cosmetics and savvy shopping will find Ipsy the top choice.
